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Google Reviews CCI AdTech Dominance Order in India

Google Reviews CCI AdTech Dominance Order in India

Google has stated that it is currently reviewing the Competition Commission of India (CCI) orders pertaining to its actions within the online display advertising market. This review comes after the trade regulator mandated a comprehensive investigation, prompted by a complaint lodged by the Alliance of Digital India Foundation (ADIF).
The CCI has decided to consolidate the ADIF complaint with existing investigations into similar cases. The Director General (DG) has been instructed to conduct a unified probe into Google’s behaviour within the AdTech ecosystem. This consolidated investigation aims to provide a holistic view of the market dynamics and Google’s role in it, particularly concerning issues of competition and potential antitrust violations in India.
The CCI’s order suggests concerns about Google’s dominance in the AdTech space and its potential impact on fair competition. The investigation will likely delve into various aspects of Google’s operations, including its advertising technology stack, its market share, and its business practices, to determine whether they stifle competition or unfairly disadvantage other players in the digital advertising market within India.
Google’s Legal Challenge
Google’s next steps following the CCI’s order are likely to involve a multi-pronged legal strategy. While the company has stated it is undertaking a review of the CCI’s directive, this often precedes a more formal legal challenge. Google may choose to appeal the order in higher courts within India, arguing that the CCI’s findings are flawed or that the investigation is unwarranted.
Central to Google’s defence will likely be arguments that its AdTech practices are pro-competitive and benefit both advertisers and publishers. They may contend that their technology enhances efficiency and reach, driving value for businesses of all sizes in India. Furthermore, Google could argue that the CCI’s assessment of its market dominance is inaccurate or that the relevant market has been defined too narrowly, failing to account for the presence of other significant players in the digital advertising landscape.
The legal challenge could also focus on procedural aspects of the CCI’s investigation, questioning the fairness or impartiality of the process. Google might raise concerns about the scope of the investigation or the evidence relied upon by the CCI in reaching its decision to order a further probe. The antitrust battle promises to be a protracted and complex affair, potentially setting significant precedents for the regulation of digital markets in India.
Impact On Digital Advertising
The ongoing CCI investigation and Google’s subsequent legal challenges have significant implications for the future of digital advertising in India. A key outcome could be altered market dynamics, potentially fostering a more level playing field for smaller AdTech companies and publishers who currently struggle to compete with Google’s extensive reach and resources. Increased regulatory scrutiny might encourage Google and other major players to adopt more transparent and equitable business practices.
Conversely, an unfavourable outcome for the CCI could solidify Google’s dominance, potentially stifling innovation and limiting choices for advertisers and publishers. This scenario could lead to higher advertising costs and reduced revenue for publishers, impacting the overall health of the digital ecosystem in India. The investigation also highlights the broader debate surrounding data privacy and the use of user information in targeted advertising, issues that are increasingly under the spotlight globally.
Ultimately, the resolution of this antitrust matter will shape the competitive landscape of the Indian digital advertising market for years to come. It could serve as a benchmark for how regulatory bodies address the challenges posed by the growing power of tech giants and their influence on various sectors. The case underscores the need for a robust regulatory framework that promotes competition, protects consumer interests, and fosters innovation in the rapidly evolving digital economy of India.

August 4, 2025
SIDBI MSME Outlook Survey: India’s Small Business Economy

SIDBI MSME Outlook Survey: India’s Small Business Economy

The latest findings from SIDBI’s MSME outlook survey reveal a strengthening business confidence among Indian Micro, Small, and Medium Enterprises (MSMEs). The Composite MSME Business Confidence Index (M-BCI) for the first quarter of FY2026 (April–June 2025) has climbed to 63.75, a notable increase from 60.82 in the previous quarter. This positive shift indicates a generally favourable business environment for small business across India.

Manufacturing and trading sectors have experienced particularly sharp improvements in confidence. The services sector, while already strong, continues to maintain a high confidence level above 60, demonstrating sustained optimism within this segment of the MSME economy.

Looking ahead, the outlook remains promising. The Composite MSME Business Expectations Index (M-BEI) currently stands at 62.19 for the next quarter. Projections show a further rise to 67.88 for the corresponding quarter next year, indicating a robust long-term outlook. Sentiments are especially strong in the trading and services sectors, with the M-BEI for Q1FY2027 recorded at 68.32 and 68.24 respectively.

While a moderate dip in expectation indices is observed for Q2FY2026, this likely reflects near-term global uncertainties impacting the MSME sector. However, the overall trend suggests that long-term optimism remains firmly intact, pointing towards continued growth and resilience within the MSME economy.
Msme Sector Challenges
Despite the overall positive sentiment reflected in the latest MSME outlook survey, the sector continues to grapple with a number of significant challenges. Access to adequate and timely finance remains a persistent hurdle for many small business in India. While the survey indicates improvements in working capital availability, many MSMEs, particularly those in rural or underserved areas, still struggle to secure loans and credit at competitive interest rates. This financial constraint often limits their ability to invest in technology upgrades, expand operations, and effectively manage their cash flow.

Another key challenge highlighted by the survey is the availability of skilled labour. The rapid pace of technological advancements and evolving industry demands require MSMEs to have access to a workforce equipped with the necessary skills and expertise. However, many MSMEs face difficulties in attracting and retaining skilled employees, leading to skill gaps and hindering their productivity and competitiveness. Addressing this skills gap through targeted training programmes and industry-academia collaborations is crucial for the sustained growth of the MSME economy.

The survey also sheds light on the challenges related to the ease of doing business. Complex regulatory procedures, bureaucratic hurdles, and compliance requirements often create significant obstacles for MSMEs, diverting their time and resources away from core business activities. Streamlining regulatory processes, reducing compliance burdens, and promoting a more business-friendly environment are essential for fostering the growth and development of the MSME sector. Additionally, global economic uncertainties and supply chain disruptions continue to pose challenges for MSMEs, impacting their sales, profitability, and overall business outlook. The April-June 2025 period may bring specific challenges, requiring proactive measures to mitigate potential risks.

In addition to these challenges, MSMEs are also facing increasing competition from larger enterprises and global players. To remain competitive, MSMEs need to embrace innovation, adopt new technologies, and enhance their product and service offerings. SIDBI plays a crucial role in supporting MSMEs in overcoming these challenges by providing access to finance, promoting skill development, and advocating for policy reforms that create a more conducive business environment for the MSME sector in India.
Sidbi’s Response
In response to the challenges and opportunities identified in the outlook survey, SIDBI is actively engaged in a multi-pronged approach to support the MSME sector. A key focus area is enhancing access to finance for small business. SIDBI offers a range of financial products and services tailored to the specific needs of MSMEs, including term loans, working capital finance, and equity investments. It is also actively promoting digital lending platforms and fintech solutions to improve the efficiency and reach of its financial assistance programmes. SIDBI has significantly scaled up its partnerships with banks and other financial institutions to enhance credit flow to MSMEs across India, particularly in underserved regions.

Recognising the critical importance of skill development, SIDBI is also investing in initiatives to address the skills gap in the MSME sector. It supports training programmes and vocational courses that equip MSME employees with the skills and knowledge required to thrive in a rapidly evolving business environment. SIDBI also facilitates industry-academia collaborations to ensure that training programmes are aligned with the needs of the MSME sector. These programmes aim to boost the productivity and competitiveness of the MSME economy.

Furthermore, SIDBI actively advocates for policy reforms that promote a more conducive business environment for MSMEs. It works closely with government agencies and other stakeholders to streamline regulatory processes, reduce compliance burdens, and promote ease of doing business. SIDBI also plays a crucial role in creating awareness about government schemes and initiatives designed to support the MSME sector. This includes providing guidance and support to MSMEs in accessing these schemes and complying with relevant regulations. The April-June 2025 period is likely to see further refinements in SIDBI’s approach, informed by the findings of the MSME outlook survey, ensuring its interventions remain relevant and impactful for small business in India. SIDBI’s commitment is to foster a vibrant and resilient MSME economy.

July 31, 2025
India’s gas hydrate ambitions

India’s Gas Hydrates: Energy Independence Hopes

India is pinning its hopes on developing gas hydrate extraction technology to significantly lessen its reliance on imported oil and natural gas, according to Dr Pawan Devangan, a Senior Principal Scientist at the CSIR-National Institute of Oceanography (NIO). The nation currently imports approximately 85 per cent of its oil and gas requirements.

However, substantial gas hydrates deposits, discovered in 2006 within the Krishna-Godavari basin, the Mahanadi basin, and the Andaman region, represent a potential turning point. These deposits are estimated to hold 1,894 trillion cubic metres of natural gas. If extraction becomes economically viable, they could contribute substantially to India’s energy independence.

The NIO scientist explained that gas hydrates are crystalline solids where gas molecules, predominantly methane, are enclosed within a lattice of water molecules. Upon dissociation at room temperature and pressure, a single cubic metre of gas hydrates can release an impressive 164 cubic metres of methane gas. The development of effective technology is crucial to unlock this potential.
Technology And Challenges
The primary hurdle in harnessing gas hydrates lies in the technological challenges associated with their extraction. Currently, commercially viable extraction technology remains elusive. Various methods are under investigation globally to effectively dissociate the gas hydrates and release the trapped methane, but none have yet demonstrated consistent and economical performance at scale. The NIO scientist and his team are actively involved in researching and developing suitable extraction techniques tailored to India’s specific geological conditions.

One of the major challenges is the stability of gas hydrates. They exist under specific pressure and temperature conditions, typically found in deep sea or permafrost regions. Disturbing these conditions can lead to uncontrolled dissociation, potentially causing geological instability and the release of methane, a potent greenhouse gas, into the atmosphere. Therefore, any extraction method must prioritise environmental safety and minimise the risk of unintended consequences.

Furthermore, the location of gas hydrates deposits, often in deep-sea environments, presents significant engineering and logistical difficulties. Developing infrastructure for deep sea mining, including pipelines and processing facilities, requires substantial investment and technological innovation. The economic feasibility of gas hydrates extraction is closely tied to overcoming these technological and logistical hurdles. India’s pursuit of energy independence hinges on successful innovation in this domain.

Research efforts are focusing on several extraction methods, including depressurisation, thermal stimulation, and inhibitor injection. Depressurisation involves reducing the pressure around the gas hydrates to induce dissociation. Thermal stimulation uses heat to raise the temperature and destabilise the hydrate structure. Inhibitor injection introduces chemicals that disrupt the hydrate lattice. Each method has its advantages and disadvantages, and the optimal approach may vary depending on the specific characteristics of the gas hydrates deposit. India is exploring all these options to secure future supply of natural gas.
Future Prospects
Looking ahead, the successful development and deployment of gas hydrates extraction technology holds significant promise for India’s energy future. The potential to tap into this vast resource could dramatically reduce the country’s reliance on imported natural gas, bolstering its energy security and shielding it from volatile global energy markets. Achieving energy independence through gas hydrates would have profound economic and strategic implications for India.

Further exploration and assessment of India’s gas hydrates reserves are crucial to refine resource estimates and identify the most promising sites for pilot projects. Collaborations between research institutions like NIO, government agencies, and private sector companies will be essential to accelerate technology development and de-risk investment in this nascent field. International partnerships can also facilitate knowledge sharing and access to cutting-edge expertise in deep sea mining and gas hydrates extraction.

Beyond energy security, the development of gas hydrates technology could create new opportunities for economic growth and job creation in India. A thriving gas hydrates industry would stimulate innovation in engineering, materials science, and offshore technology. It would also create demand for skilled workers in exploration, extraction, processing, and transportation. India’s commitment to sustainable development will necessitate stringent environmental safeguards and responsible resource management practices throughout the gas hydrates value chain.

July 18, 2025
Zee’s regional push SMEs India ads

Zee’s regional push SMEs India ads

Zee Entertainment Enterprises Limited (ZEEL) is sharpening its focus on regional markets as a key growth driver. This strategy involves significant investment in regional content and tailored advertising solutions for small and medium enterprises (SMEs). The company recognises the immense potential within India’s diverse linguistic and cultural landscapes, aiming to deepen its connection with audiences beyond the major metropolitan areas.
ZEEL’s approach includes producing original regional content across various genres, from drama and comedy to reality shows and movies. This caters to local tastes and preferences, fostering stronger viewer loyalty. The broadcaster is also actively seeking collaborations with regional talent and production houses to enhance authenticity and appeal. By creating content that resonates deeply with local communities, Zee aims to establish a dominant position in key regional markets across India.
Furthermore, Zee’s regional strategy incorporates specific SME ad plans designed to make advertising on its platform more accessible and affordable for local businesses. This initiative provides SMEs with the opportunity to reach their target audiences effectively through tailored advertising packages and support. The company believes that empowering SMEs to leverage the power of television advertising will not only boost their business growth but also contribute to the overall economic development of regional India.
Smes Advertising Growth
The advertising landscape in India is witnessing a significant shift, with small and medium enterprises (SMEs) emerging as a powerful force. Zee Entertainment recognises this trend and is actively tailoring its offerings to cater to the specific needs of these businesses. The growth in SME advertising is driven by factors such as increasing internet penetration, rising disposable incomes in Tier II and Tier III cities, and the growing awareness of the effectiveness of targeted advertising campaigns.
Zee Entertainment’s SME ad plans are designed to provide cost-effective and impactful advertising solutions. These plans often include bundled packages that combine television advertising with digital and on-ground activations, ensuring a comprehensive reach. By offering flexible pricing options and creative support, Zee aims to empower SMEs to effectively communicate their brand message and connect with their target audience. This strategic focus on SMEs is expected to contribute significantly to Zee’s overall advertising revenue growth.
Several factors contribute to the attractiveness of television advertising for SMEs. Firstly, television offers a wide reach, enabling businesses to connect with a large and diverse audience. Secondly, television advertising allows for creative storytelling, enabling brands to build a strong emotional connection with viewers. Finally, television advertising can drive brand awareness and generate leads, ultimately contributing to business growth. As SMEs continue to recognise the value of television advertising, Zee Entertainment is well-positioned to capitalise on this growing market segment with its innovative and SME-friendly ad solutions, especially with the rise of regional content consumption across India.
Challenges And Opportunities
While Zee Entertainment’s regional push and focus on SME ad plans present significant opportunities, they also come with inherent challenges. One of the primary hurdles is navigating the diverse regulatory landscape across different states in India. Each region has its own set of regulations pertaining to content, advertising, and broadcasting, requiring Zee to maintain a thorough understanding and compliance strategy. This can be complex and resource-intensive, demanding constant monitoring and adaptation.
Another challenge lies in accurately gauging the evolving preferences of regional audiences. What resonates in one region might not necessarily appeal to another. Therefore, Zee needs to invest heavily in market research and audience analytics to ensure its regional content remains relevant and engaging. Furthermore, competition from established regional players and emerging digital platforms is intensifying, putting pressure on Zee to continuously innovate and differentiate its offerings. Maintaining a competitive edge requires a proactive approach to content creation, distribution, and marketing.
Despite these challenges, the opportunities for Zee Entertainment in the regional markets are substantial. The increasing demand for regional content, coupled with the growing purchasing power of consumers in Tier II and Tier III cities, creates a fertile ground for growth. The success of SME ad plans depends on providing effective and measurable advertising solutions. Small and medium enterprises need to see a tangible return on their investment to continue advertising. This requires Zee to demonstrate the impact of its advertising campaigns through data-driven insights and performance metrics. By addressing these challenges effectively and capitalizing on the opportunities, Zee can solidify its position as a leading player in the Indian media and entertainment landscape.
Competitor Landscape
The media and entertainment landscape in India is intensely competitive, with numerous players vying for audience attention and advertising revenue. Zee Entertainment faces stiff competition from both national and regional broadcasters, as well as from rapidly growing digital platforms. Key competitors include Star India (now part of Disney), Sony Pictures Networks India, and Viacom18, all of which have a strong presence in both Hindi and regional language programming.
These established players boast extensive content libraries, deep pockets, and well-established distribution networks. They also invest heavily in original programming and sports rights, attracting a large and loyal viewership. In addition to these traditional broadcasters, Zee Entertainment also competes with digital streaming platforms such as Netflix, Amazon Prime Video, and Disney+ Hotstar. These platforms offer a wide range of content, including international shows, movies, and original Indian productions, catering to a diverse audience base.
The rise of digital platforms has further intensified competition for advertising revenue, as advertisers increasingly allocate their budgets to online channels. This shift poses a challenge for Zee Entertainment, which relies heavily on television advertising revenue. To remain competitive, Zee Entertainment needs to continue investing in high-quality regional content, strengthen its digital presence through ZEE5, and offer innovative SME ad plans that deliver demonstrable value to small and medium enterprises. By effectively navigating this complex competitor landscape, Zee Entertainment can maintain its position as a leading player in the Indian media and entertainment industry.

July 18, 2025
India’s logistics fragmentation persists, Delhivery SME head notes

India’s logistics fragmentation persists, Delhivery SME head notes

India’s logistics sector grapples with persistent fragmentation, creating significant hurdles for businesses, especially SMEs. The market’s vibrant nature, while offering choice, also presents challenges in ensuring consistent service quality and reliability. Numerous players, from large integrated logistics providers to regional specialists and hyperlocal services, compete for market share. This intense competition, coupled with government initiatives aimed at streamlining the sector, is reshaping the landscape.

According to Delhivery’s business head, Mohammed Ali, this fragmentation necessitates a strategic approach focused on delivering value. This value proposition encompasses a combination of reliability, speed, extensive reach, technological innovation, and superior customer service. Delhivery believes that by offering this comprehensive package, it can effectively navigate the complexities of the Indian logistics market and cater to the diverse needs of its clientele, particularly SMEs.

One of the key challenges arising from this fragmentation is the difficulty in establishing a seamless and efficient supply chain. The reliance on multiple vendors and varying service levels can lead to delays, increased costs, and reduced transparency. SMEs, often lacking the resources and expertise to manage these complexities, are particularly vulnerable to the negative impacts of a fragmented logistics ecosystem.
Impact On Small Businesses
India’s logistics sector grapples with persistent fragmentation, creating significant hurdles for businesses, especially SMEs. The market’s vibrant nature, while offering choice, also presents challenges in ensuring consistent service quality and reliability. Numerous players, from large integrated logistics providers to regional specialists and hyperlocal services, compete for market share. This intense competition, coupled with government initiatives aimed at streamlining the sector, is reshaping the landscape.

According to Delhivery’s business head, Mohammed Ali, this fragmentation necessitates a strategic approach focused on delivering value. This value proposition encompasses a combination of reliability, speed, extensive reach, technological innovation, and superior customer service. Delhivery believes that by offering this comprehensive package, it can effectively navigate the complexities of the Indian logistics market and cater to the diverse needs of its clientele, particularly SMEs.

One of the key challenges arising from this fragmentation is the difficulty in establishing a seamless and efficient supply chain. The reliance on multiple vendors and varying service levels can lead to delays, increased costs, and reduced transparency. SMEs, often lacking the resources and expertise to manage these complexities, are particularly vulnerable to the negative impacts of a fragmented logistics ecosystem.

The existing logistics fragmentation significantly impacts small businesses in India. SMEs often face difficulties negotiating favourable rates and service agreements with logistics providers due to their smaller shipping volumes. This puts them at a disadvantage compared to larger enterprises that can leverage their scale to secure better deals. Inefficient logistics can lead to increased operational costs, eroding profit margins for SMEs and hindering their ability to compete effectively in the market.

Furthermore, unreliable delivery schedules and a lack of real-time tracking capabilities can damage an SME’s reputation and customer relationships. In today’s fast-paced business environment, customers expect prompt and transparent delivery services. SMEs that cannot meet these expectations risk losing customers to competitors who offer superior logistics solutions. This highlights the critical need for SMEs to access reliable and cost-effective logistics services to maintain competitiveness and foster growth.

Access to technology also presents a hurdle. Many SMEs lack the resources to invest in sophisticated logistics management systems, making it difficult for them to optimise their supply chain operations. This can lead to inefficiencies in inventory management, order fulfilment, and route planning. The fragmented nature of the logistics sector further exacerbates these challenges, as SMEs often struggle to integrate their systems with those of multiple logistics providers.
Delhivery’s Perspective
Delhivery’s approach to tackling India’s logistics fragmentation centres around building a robust, technology-driven platform specifically tailored for SMEs. The business head emphasises that the company is deeply invested in understanding the unique challenges faced by these businesses and designing solutions that address their specific needs. This includes offering a range of value-added services such as warehousing, inventory management, and last-mile delivery, all integrated into a single, user-friendly platform.

According to Delhivery, technology plays a crucial role in streamlining the supply chain and improving efficiency. The company leverages advanced data analytics and machine learning algorithms to optimise routes, predict demand, and minimise delays. This technological prowess enables Delhivery to provide its SME clients with real-time visibility into their shipments, empowering them to proactively manage their logistics operations and enhance customer satisfaction. The business head stated that the company aims to empower SMEs with logistics capabilities previously only accessible to larger enterprises.

Delhivery also acknowledges the importance of fostering strong partnerships within the logistics ecosystem. They are actively collaborating with regional players and hyperlocal services to expand their reach and offer comprehensive coverage across India. This collaborative approach allows Delhivery to leverage the strengths of different players, creating a more resilient and efficient logistics network for its SME clients. The company believes that by working together, it can contribute to overcoming the challenges posed by fragmentation and driving sustainable growth in the sector.

July 9, 2025
Jitan ram manjhi visits mumbai msme technology centre

Jitan Ram Manjhi visits Mumbai MSME Technology Centre

Shri Jitan Ram Manjhi, Union Minister for the Ministry of Micro, Small & Medium Enterprises (MSME), paid a visit to the MSME Technology Centre, Institute for Design Of Electrical Measuring Instruments (IDEMI) Mumbai, on 3rd July 2025. The visit included a review meeting led by Shri Manjhi, followed by an extensive tour of the IDEMI Mumbai facilities.

During his time at the MSME Technology Centre, the Hon’ble Minister received an overview of components developed for the Chandrayaan mission. He also explored the state-of-the-art AR/VR laboratory. Furthermore, detailed presentations were delivered, focusing on key initiatives such as the Credit Guarantee Fund Trust for Micro and Small Enterprises (CGTMSE) and the PM Vishwakarma scheme, both crucial for supporting MSMEs across India.
Centre’s Technological Offerings
Shri Jitan Ram Manjhi, Union Minister for the Ministry of Micro, Small & Medium Enterprises (MSME), paid a visit to the MSME Technology Centre, Institute for Design Of Electrical Measuring Instruments (IDEMI) Mumbai, on 3rd July 2025. The visit included a review meeting led by Shri Manjhi, followed by an extensive tour of the IDEMI Mumbai facilities.

During his time at the MSME Technology Centre, the Hon’ble Minister received an overview of components developed for the Chandrayaan mission. He also explored the state-of-the-art AR/VR laboratory. Furthermore, detailed presentations were delivered, focusing on key initiatives such as the Credit Guarantee Fund Trust for Micro and Small Enterprises (CGTMSE) and the PM Vishwakarma scheme, both crucial for supporting MSMEs across India.

IDEMI Mumbai has demonstrated its capabilities by developing crucial components for ISRO, including cryogenic engine parts. The centre also produces specialised gauges for submarines and robotic tools used in delicate neurosurgery, showcasing its advanced engineering skills. In addition to these sophisticated applications, the MSME Technology Centre manufactures practical equipment such as soil testing tools and silk reeling machines, supporting farmers and women entrepreneurs in rural India.

The centre’s infrastructure includes advanced facilities for CAD/CAM, automation, tool design, and robotics. IDEMI Mumbai collaborates with leading organisations like the Indian Navy, BHEL, and GAIL to provide calibration and maintenance services for their instruments. Through its research and development efforts with BARC, the centre has created specialised tools for both agricultural and medical applications. Furthermore, it offers comprehensive design and manufacturing services, leveraging 3D modelling, reverse engineering, and rapid prototyping to meet diverse industry needs. The Ministry of Micro Small and Medium Enterprises supports such initiatives to boost technological advancement in the country.
Discussions And Outcomes
During the discussions, Shri Jitan Ram Manjhi conveyed his appreciation for the overall performance and significant contributions of the MSME Technology Centre, IDEMI Mumbai, to the MSME sector. He acknowledged the centre’s role in fostering technological advancement and providing crucial support to small businesses in India.

The Hon’ble Minister also offered valuable guidance on how to broaden the reach of the MSME Technology Centre’s advanced technology services and training programmes. He encouraged IDEMI Mumbai to explore opportunities to extend its services beyond the immediate Mumbai and Maharashtra region, aiming to benefit a larger number of MSMEs across India. This expansion would involve tailored programmes designed to meet the diverse needs of MSMEs in different regions.

Furthermore, discussions revolved around enhancing the centre’s collaboration with other institutions and industries to foster innovation and technology transfer. Shri Jitan Ram Manjhi emphasised the importance of aligning the centre’s activities with national priorities and emerging industry trends. The Ministry of Micro Small and Medium Enterprises aims to create an ecosystem that supports the growth and competitiveness of MSMEs across the nation, and IDEMI Mumbai plays a crucial role in this endeavour.

July 7, 2025
Best ERP Software for SMEs in India (2025 Edition)
Best ERP Software for SMEs in India (2025 Edition)

In today’s fast-evolving business landscape, small and medium-sized enterprises (SMEs) in India are increasingly recognizing the importance of digital tools for growth. One of the most critical tools among them is ERP software – a solution that centralizes operations, automates processes, and offers real-time visibility across departments.
But with dozens of ERP solutions in the market, choosing the right one can be overwhelming. To make your decision easier, we’ve curated a list of the best ERP software for Indian SMEs in 2025, starting with a powerful homegrown solution: Vision ERP.
Why SMEs Need ERP Software in 2025

ERP (Enterprise Resource Planning) software is no longer just for large enterprises. Today’s SMEs need to manage increasing complexity from inventory and compliance to multi-location operations and customer expectations. Here’s how ERP helps:
Real-time business insights
Automation of repetitive tasks
Smarter inventory control
Scalable infrastructure for growth
Better compliance and audit readiness
With cloud-based and AI-powered ERP systems becoming more affordable, SMEs now have access to enterprise-level tools at SME-level costs.
Vision ERP by Proteus
Vision ERP is a robust, AI-powered ERP solution designed specifically for Indian SMEs. Built by Proteus Technologies, this cloud-native software caters to diverse industries like pharmaceuticals, food processing, engineering, FMCG, and textiles.
Standout Features:
AI-driven automation and predictive insights
Fast implementation (go live in days)
User-friendly, mobile-accessible interface
Industry-specific modules for faster onboarding
Real-time dashboards and reporting

Zoho One (Zoho ERP)
Zoho One offers a comprehensive suite of cloud applications that functions as an ERP for startups and service-driven SMEs. It’s ideal for teams looking for quick deployment and easy usability.
Key Benefits:
Budget-friendly
Cloud-based and mobile-ready
Strong CRM, HR, and finance integration

TallyPrime with Cloud Access
Tally has long been the go-to software for accounting in India. With the advent of Tally on Cloud, it has become a basic ERP alternative for SMEs focusing on inventory and financial management.
Why Consider It:
Easy transition for existing Tally users
Ideal for basic finance and stock control
Familiar and simple interface

SAP Business One
For SMEs that are scaling rapidly and require robust features, SAP Business One is a powerful ERP platform offering deep functionality and strong global support.
Strengths:
Advanced reporting and analytics
Strong integration ecosystem
Best suited for manufacturing and distribution businesses

ERPNext
ERPNext is an open-source ERP developed in India, ideal for companies that prefer flexibility and in-house customization.
Notable Features:
Modular structure with apps for CRM, HR, and Projects
Suitable for manufacturing, retail, and education sectors
Active open-source community for support
The best ERP solution for your business depends on your industry, budget, and how fast you want to scale. While global tools like SAP and Zoho offer depth and brand recognition, Indian solutions like Vision ERP stand out for their speed of implementation, localized features, and industry-specific flexibility.
As we move deeper into 2025, SMEs that adopt smart ERP systems will have a clear edge in efficiency, decision-making, and growth readiness.
June 20, 2025
Top 5 Cloud ERP Software in India
Top 5 Cloud ERP Software in India

In today’s rapidly evolving business environment, Cloud ERP software is becoming a game-changer for businesses of all sizes. With improved accessibility, reduced costs, and real-time data management, cloud-based ERP solutions are enabling companies to streamline operations and boost efficiency.

What is Cloud ERP and How Does It Work?

Cloud ERP (Enterprise Resource Planning) is a software hosted on a cloud platform that helps businesses manage their core functions – such as finance, inventory, sales, HR, and procurement – from a centralized system accessible via the internet. Unlike traditional ERP systems that require heavy on-premise infrastructure, cloud ERP offers scalability, flexibility, and lower upfront investment.
Users can access cloud ERP platforms anytime, anywhere through a web browser. The system is regularly updated, and maintenance is handled by the provider, reducing IT overhead for businesses.
Why Cloud ERP Is Important for Indian Businesses

India’s SME and mid-market sector is booming. However, these businesses often struggle with fragmented data, manual processes, and limited visibility. This is where cloud-based ERP systems become essential:
Cost-effective and scalable
Real-time data access and analytics
Faster implementation and updates
Improved collaboration across locations
Enhanced data security and compliance
Top 5 Cloud ERP Software in India

1.Vision ERP by Proteus
Vision ERP is a powerful AI-powered cloud ERP tailored for mid to small industries in India. It supports industry-specific templates for pharmaceuticals, food & beverages, textiles, engineering, life sciences, and more.
Key Features:
AI-driven automation for smarter decision-making
Self-customizable modules to fit your business
Scalable and quick to implement
Cloud-native with built-in business intelligence
Ideal for fast-growing companies and SMEs

2. SAP Business One
A well-known name globally, SAP Business One offers a localized cloud ERP solution for Indian businesses. It is suited for SMEs seeking an integrated platform for finance, operations, and CRM.
Pros:
Strong analytics and reporting tools
Trusted global support
Suitable for manufacturing and retail sectors

3. TallyPrime with Tally on Cloud
Tally is a household name in Indian accounting. With Tally on Cloud, businesses can now experience TallyPrime in a cloud environment, making it easier to access across locations.
Pros:
Familiar UI for Indian businesses
Great for accounting and inventory
Affordable for small businesses

4. Oracle NetSuite ERP
A leading cloud ERP for growing enterprises, Oracle NetSuite provides a robust suite for finance, CRM, eCommerce, and supply chain management.
Pros:
Strong financial management features
Good scalability for fast-growing firms
Excellent integration capabilities

5. Zoho ERP (Zoho One)
Zoho offers a bundle of business applications, and Zoho One functions like an ERP for small and medium-sized enterprises. It includes tools for sales, finance, HR, and operations.
Pros:
Budget-friendly
Easy to use
Wide range of integrations
June 18, 2025
Over 50 lakh workers benefit from labour welfare schemes

Over 50 lakh workers benefit from labour welfare schemes

Across India, labour welfare schemes have positively impacted the lives of over 50 lakh workers and their families. These government initiatives, spearheaded by the Ministry of Labour and Employment, primarily target individuals in the Beedi, Cine, and Mining sectors. The Directorate General of Labour Welfare (DGLW) manages these schemes through the Labour Welfare Organisation (LWO).

The LWO operates through a network of 18 Welfare Commissioners, strategically positioned throughout the country. Their presence ensures effective implementation and accessibility of the benefits, especially in remote and underserved regions. These workers receive crucial support through diverse social security benefits.

The schemes aim to uplift those working in the unorganised sector, providing them with much-needed assistance. The significant number of beneficiaries underscores the effectiveness of these programmes in reaching and supporting vulnerable populations across India. These schemes are vital for improving the living standards and overall well-being of a substantial portion of the workforce.
Key Labour Welfare Initiatives
Several key labour welfare initiatives form the backbone of the support system for workers. These schemes encompass a broad spectrum of assistance, addressing various needs from healthcare to housing. One significant initiative focuses on providing financial assistance for medical treatment, ensuring that workers and their families have access to quality healthcare without facing crippling debt. This support extends to covering the costs of surgeries, hospital stays, and essential medications.

Another crucial aspect of the government initiatives involves providing educational support for the children of workers. Scholarships and grants are available to help them pursue their academic aspirations, ensuring that financial constraints do not hinder their access to education. These scholarships cover school fees, books, and other essential educational expenses. By investing in the education of these children, the schemes contribute to breaking the cycle of poverty and empowering future generations.

Housing is another critical area addressed by these labour welfare schemes. Recognising the importance of safe and affordable housing, the government provides financial assistance for construction, repair, or purchase of homes. This initiative aims to improve the living conditions of workers and their families, providing them with a secure and stable environment. This housing support often includes subsidies and low-interest loans, making homeownership more accessible for workers in the unorganised sector. The impact of these schemes extends far beyond mere financial assistance; they provide a sense of security and dignity to over 50 lakh workers across India.
Impact on Workers’ Lives
The government initiatives have a tangible impact on the lives of workers and their families. Access to better healthcare through the schemes means reduced financial burden during times of illness, allowing workers to focus on recovery rather than debt. Families report a significant decrease in stress related to medical emergencies, knowing that support is available.

Educational support for children is transforming futures. Many beneficiaries recount stories of children who, without the scholarship, would have been forced to drop out of school to support their families. Now, these children are excelling in their studies, pursuing higher education, and aspiring to careers that were previously beyond their reach. This creates a ripple effect, improving not only their individual prospects but also contributing to the overall economic and social development of their communities across India.

Improved housing conditions contribute significantly to the workers’ overall well-being. Living in safer, more stable homes provides a sense of security and dignity, leading to improved physical and mental health. Reduced exposure to environmental hazards and better sanitation facilities contribute to fewer illnesses and a higher quality of life. This positive impact extends to the entire family, creating a more conducive environment for children to thrive. The Labour welfare schemes are truly making a difference in the lives of over 50 lakh beneficiaries.

June 18, 2025
MNRE seeks proposals for solar and battery circularity

MNRE seeks proposals for solar and battery circularity

India faces significant challenges regarding solar waste due to the increasing deployment of solar technology. The growing volume of end-of-life solar panels necessitates robust waste management strategies. Without effective recycling and reuse mechanisms, valuable materials are lost, and environmental risks increase. Improper disposal can lead to soil and water contamination, undermining the environmental benefits of solar energy.

The current infrastructure for handling solar waste is insufficient to manage the projected increase in discarded panels. The lack of widespread recycling facilities and established collection networks poses a major hurdle. Promoting a circular economy in the solar sector requires addressing these infrastructural gaps and incentivising responsible waste management practices. MNRE recognises these challenges and seeks to foster sustainable solutions.

Similar concerns exist for battery technology, especially with the rising adoption of electric vehicles and energy storage systems. Spent batteries contain hazardous materials, and improper disposal can have severe environmental consequences. Developing efficient and economically viable battery recycling processes is crucial to mitigating these risks. Furthermore, promoting the reuse of battery components can significantly reduce the demand for new materials, contributing to a more circular economy.

Proposal Requirements Outlined

MNRE’s call for proposals outlines specific requirements to ensure comprehensive and impactful projects. Proposals must demonstrate a clear understanding of the current landscape of solar technology and battery technology waste management in India. They should detail innovative approaches for collection, transportation, and processing of end-of-life components.

A key requirement is a detailed plan for establishing or enhancing recycling infrastructure. This includes specifying the technology to be used, the capacity of the facility, and the environmental safeguards that will be implemented. Proposals must also address the economic viability of the project, including potential revenue streams from the recovery of valuable materials. The focus should be on creating a self-sustaining model for a circular economy.

Furthermore, proposals should include a robust plan for stakeholder engagement. This involves collaborating with solar panel manufacturers, battery producers, waste management companies, and research institutions. A clear strategy for raising public awareness about the importance of recycling and reuse is also essential. MNRE seeks proposals that foster collaboration and knowledge sharing to drive systemic change in the management of solar and battery waste.

The proposals must clearly articulate how the project will contribute to reducing environmental impact and promoting sustainability. This includes quantifying the expected reduction in landfill waste, the conservation of natural resources, and the reduction of greenhouse gas emissions. A detailed lifecycle assessment of the proposed recycling or reuse process is also required. The aim is to ensure that the proposed solutions are environmentally sound and contribute to a truly circular economy.

Battery Recycling Focus

Battery recycling is a critical aspect of the circular economy that MNRE aims to promote. As the adoption of battery technology accelerates, particularly in electric vehicles and energy storage systems, the volume of spent batteries is also increasing rapidly. These batteries contain valuable materials like lithium, cobalt, and nickel, but also hazardous substances that pose significant environmental risks if not managed properly.

The focus on battery recycling is driven by the need to recover these valuable materials and reduce reliance on virgin resources. Establishing efficient recycling processes is essential for ensuring a sustainable supply chain for battery technology. The goal is to create a closed-loop system where materials from end-of-life batteries are recovered and reused in the production of new batteries, minimising waste and environmental impact.

MNRE recognises that effective battery waste management requires a multi-faceted approach. This includes developing advanced recycling technologies, establishing robust collection networks, and creating economic incentives for recycling. The proposals should address the entire lifecycle of batteries, from design and manufacturing to end-of-life management. Collaboration between industry stakeholders, research institutions, and government agencies is crucial for achieving a truly circular economy for batteries in India.

Furthermore, the proposals should consider the specific challenges associated with different types of batteries. Lithium-ion batteries, for example, require specialised recycling processes due to their complex chemistry and potential safety hazards. The proposals must demonstrate a thorough understanding of these challenges and propose innovative solutions for safe and efficient battery recycling. The aim is to ensure that battery recycling is both environmentally sound and economically viable.

Industry Stakeholder Engagement

MNRE understands that successful implementation of circularity in solar technology and battery technology requires active participation and collaboration from all industry stakeholders. To this end, MNRE plans to organise a series of workshops and consultations to engage with manufacturers, recyclers, researchers, and policymakers. These forums will provide a platform for sharing knowledge, discussing challenges, and identifying opportunities for collaboration.

These engagement activities aim to foster a shared understanding of the importance of circular economy principles and to encourage the adoption of best practices in waste management. MNRE also intends to establish a dedicated platform for ongoing dialogue and information sharing among stakeholders. This platform will facilitate the exchange of technical expertise, market intelligence, and policy updates, fostering a collaborative ecosystem for solar and battery recycling in India.

Furthermore, MNRE recognises the importance of raising public awareness about the benefits of recycling and reuse. Public awareness campaigns will be launched to educate consumers about the environmental and economic benefits of responsible waste management. These campaigns will also highlight the role of individuals in contributing to a circular economy by properly disposing of end-of-life solar panels and batteries. By engaging the public, MNRE aims to create a culture of sustainability and promote responsible consumption and disposal habits.

MNRE believes that a collaborative approach, involving all stakeholders, is essential for driving systemic change in the management of solar and battery waste. By fostering open communication, knowledge sharing, and public awareness, MNRE aims to create a vibrant and sustainable circular economy for solar and battery technology in India. The goal is to transform waste into a valuable resource, creating economic opportunities and protecting the environment for future generations. The proposals received will be assessed based on the level of stakeholder engagement demonstrated and the potential for fostering long-term collaboration.

June 17, 2025