Open AI has been changing the way users browse the web. Imagine users asking questions in a natural way, just like they would a friend. OpenAI’s search engine might be built for this conversational approach, requiring marketers to adapt their content to sound natural and answer real user questions.
Excitement is building for OpenAI’s search engine, and it has the potential to disrupt the search landscape as we know it. However, some questions linger. Can OpenAI make money with this new service? And can it truly compete with the mighty Google? One thing’s for sure: the search engine world is a hotbed of innovation and fierce competition, and OpenAI’s arrival just adds another layer of intrigue.
Marketers might need to track new metrics to understand how users find and engage with their content in this new search landscape.
AI search engines might throw SEO for a loop These new search engines, unlike their traditional counterparts, may value different things. They could prioritize content written in a more conversational style, focus on new ranking signals we haven’t seen before, or even interpret what users are really looking for in a completely different way. Since AI can understand and create human-like text, content that directly answers users’ questions in a natural, conversational way might be the key to ranking highly.
OpenAI’s search engine could change the search game Google has been the undisputed king for ages, but if OpenAI takes off, it could shake things up big time. Marketers will need to ditch their “all eggs in one basket” approach and start spreading their SEO efforts across different platforms to stay competitive.
Overall, OpenAI Search presents both challenges and opportunities for marketers. Being adaptable and creative will be key to success in this evolving search landscape.
To learn more, read here: https://www.cmswire.com/digital-marketing/what-openai-search-would-mean-for-marketers/