SME Digital World

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Top tech solutions for Indian SMEs

Top Technology solutions for Indian SMEs

Indian SMEs can significantly boost productivity through strategic technology adoption. This involves leveraging software solutions designed to streamline workflows and enhance efficiency. Consider exploring:
• Project management software: Tools like Asana or Trello can help teams collaborate effectively, track progress, and meet deadlines. This improves overall project delivery and reduces delays.
• Cloud computing services: Platforms such as AWS, Google Cloud, or Microsoft Azure offer scalable and cost-effective solutions for data storage, application hosting, and business continuity. This frees up valuable resources and reduces IT infrastructure costs.
• AI-powered automation tools: Automating repetitive tasks through robotic process automation (RPA) software can free up employee time for more strategic activities. This leads to increased output and reduced operational costs. Consider exploring tools that offer AI-driven insights for improved decision-making.
Investing in these technologies represents a significant step towards digital transformation for your SME. The benefits extend beyond increased productivity, impacting areas like customer service and employee satisfaction. Remember to carefully consider your specific business needs when choosing the right technology.
Effective cybersecurity measures are crucial alongside technology adoption. Protecting your business data and systems from threats is vital to maintain productivity and avoid costly disruptions. This includes implementing strong passwords, using firewalls, and regularly updating software.
Streamlining Operations for Growth
Streamlining operations is key for Indian SMEs aiming for growth. Effective technology can significantly improve various aspects of your business. Consider implementing:
• Enterprise Resource Planning (ERP) software: Solutions like Vision, Odoo or SAP Business One integrate various business functions – from finance and HR to inventory management and customer relationship management (CRM). This provides a centralised system for better control and data visibility.
• Customer Relationship Management (CRM) software: Tools such as Salesforce, Vision CRM or Zoho CRM help manage customer interactions, track sales leads, and improve customer service. This fosters stronger customer relationships, leading to increased loyalty and sales.
• Supply Chain Management (SCM) software: Optimising your supply chain through dedicated software improves efficiency in procurement, logistics, and inventory management. This reduces costs and ensures timely delivery of goods and services. Many SCM solutions offer integration with ERP systems for a holistic approach.
• Business Intelligence (BI) tools: Data analysis through BI tools provides valuable insights into business performance. This allows SMEs to make informed decisions based on concrete data, rather than relying solely on intuition. Many cloud-based BI solutions are available to SMEs in India.
Adopting these technologies contributes significantly to digital transformation. Remember that effective cybersecurity practices remain crucial throughout this process. Investing wisely in technology solutions tailored to your SME’s specific needs will lay the groundwork for sustainable growth.
Securing Your Business in the Digital Age
In today’s digital landscape, robust cybersecurity is non-negotiable for Indian SMEs. Protecting your business from cyber threats requires a multi-layered approach. This includes implementing strong password policies and regularly updating all software and hardware. Investing in a firewall is also crucial, acting as the first line of defence against external attacks.
Consider utilising a reputable antivirus and anti-malware software solution. Regular scans and updates are essential to detect and remove any malicious software. For enhanced protection, explore intrusion detection and prevention systems (IDPS) which monitor network traffic for suspicious activity and can block potential threats.
Data backups are paramount. Regularly backing up your data to a secure offsite location, such as cloud storage, protects against data loss due to hardware failure, ransomware attacks, or natural disasters. Cloud-based solutions often offer data encryption for an added layer of security.
Employee training is another vital aspect of cybersecurity. Educate your staff on best practices such as identifying phishing emails, creating strong passwords, and avoiding suspicious links. Regular cybersecurity awareness training can significantly reduce the risk of human error, a common entry point for cyberattacks. Investing in robust cybersecurity measures isn’t just about protecting data; it’s about safeguarding the future of your SME in India.

March 10, 2025
US tariffs sting pharma, auto industry largely unscathed

US tariffs sting pharma, auto industry largely unscathed

The imposition of US tariffs has had a significant impact on the pharmaceutical industry, although perhaps not to the extent initially predicted. While the automotive industry largely avoided substantial damage, the pharmaceutical sector has felt the pinch. The increased import tariffs on pharmaceutical products have led to higher drug prices for American consumers. This is particularly concerning given the already high cost of prescription medications in the US. The complexities of global supply chains within the pharmaceutical industry mean that even seemingly minor tariff adjustments can have wide-reaching consequences. Companies are navigating increased costs, exploring alternative sourcing strategies, and attempting to mitigate the economic impact on their operations. The situation highlights the vulnerability of the pharmaceutical industry to trade wars and underscores the need for careful consideration of the broader implications of tariff policies. While some argue that these tariffs are necessary to protect domestic industries, the consequences for consumers, particularly those reliant on affordable medications, are undeniable. The debate continues on whether the benefits of these protectionist measures outweigh the increased costs and potential harm to public health. The long-term effects of these tariffs on the pharmaceutical industry remain uncertain, but the initial impact has been demonstrably negative.
Automotive Sector Resilience
In stark contrast to the pharmaceutical industry’s struggles, the US automotive sector has shown remarkable resilience in the face of US tariffs. While some anticipated significant disruption to car manufacturing and supply chains, the impact has been far less severe than initially feared. Several factors contribute to this relative immunity. Firstly, the automotive industry, particularly in the US, is heavily integrated into global supply chains, with many components sourced from various countries. This complex network means that the effects of tariffs are often diffused and not easily isolated to specific manufacturers. Secondly, the industry’s large scale and established infrastructure allow for greater flexibility and adaptability. Major car manufacturers have demonstrated an ability to adjust their sourcing strategies and production plans to minimise the economic impact of the increased import tariffs. They have successfully diversified their supply bases, leveraging existing international partnerships and exploring alternative suppliers to reduce reliance on specific tariff-affected regions. This proactive approach has been crucial in mitigating the potential negative consequences of the trade war. Finally, the relatively strong demand for vehicles in the US market has cushioned the impact of higher input costs. While some price increases have undoubtedly occurred, they have been absorbed to a large extent by consumers, and the overall market has remained buoyant. The automotive industry’s experience offers a valuable case study in navigating the complexities of global trade and adapting to the challenges of protectionist policies. While the long-term effects of US tariffs remain to be seen, the automotive sector’s initial response suggests a capacity to weather the storm.
Tariff Policy Analysis
President Trump’s announcement of reciprocal tariffs, specifically targeting nations deemed to have high tariff rates like India, scheduled to commence on April 2nd, highlights the complex and multifaceted nature of US trade policy. The administration’s justification for these retaliatory measures centres on the principle of fair trade and the need to protect American industries from unfair competition. However, the effectiveness and overall economic impact of such measures remain a subject of intense debate among economists and policymakers. The imposition of tariffs, while intended to boost domestic production and employment, can also lead to higher prices for consumers, reduced consumer choice, and potential disruptions to global supply chains. Furthermore, the retaliatory nature of these tariffs risks escalating trade tensions and triggering a wider trade war, with potentially devastating consequences for global economic growth. The pharmaceutical industry, as demonstrated by the significant impact of previous US tariffs, remains particularly vulnerable to such fluctuations. The automotive industry, however, has shown a greater capacity to absorb the shocks of import tariffs, due to its large scale and established global supply chains. The long-term consequences of this tit-for-tat tariff strategy remain uncertain, and careful analysis is required to assess whether the purported benefits outweigh the potential negative economic consequences for both domestic and international markets. The debate surrounding the optimal balance between protectionist measures and free trade continues to be a central focus of economic policy discussions worldwide. The success of these reciprocal tariffs in achieving their stated goals will depend on a number of factors, including the response of other nations and the resilience of various sectors within the US economy. A comprehensive evaluation of the economic impact of these tariffs will require long-term data collection and analysis to accurately assess their effectiveness.

March 10, 2025
New digital lending platform for MSMEs

New digital lending platform for MSMEs

The new digital lending platform for MSMEs boasts a range of features designed to streamline the application and approval process. A key element is its sophisticated credit scoring algorithm, which leverages both traditional financial data and alternative data sources to build a comprehensive picture of an MSME’s creditworthiness. This allows for a more nuanced assessment than traditional methods, potentially unlocking access to credit for businesses that may have been overlooked previously. The platform incorporates a user-friendly interface, accessible via both web and mobile applications, making it convenient for MSMEs to apply for small business loans regardless of their technological proficiency. This ease of use is further enhanced by integrated support features, including FAQs, tutorials and direct contact with customer service representatives.

Furthermore, the platform facilitates a rapid turnaround time for loan applications. Automated processes and real-time data analysis significantly reduce processing time, enabling quicker access to much-needed capital. The platform also integrates seamlessly with various data sources, including the MSME’s digital footprint, allowing for a more holistic view of their financial health. This holistic approach, combined with the platform’s robust security measures, ensures both efficiency and safety throughout the borrowing process. It aims to minimise the paperwork typically associated with MSME lending, making the process significantly less burdensome for applicants.

Another notable feature is the platform’s capacity for personalised loan offerings. Based on the credit scoring and the specific needs of the MSME, the platform can suggest tailored loan products, including different repayment schedules and interest rates. This level of customisation ensures that MSMEs receive financing solutions that are perfectly aligned with their individual circumstances. The platform also provides access to valuable financial management tools and resources, empowering MSMEs to improve their financial literacy and strengthen their long-term financial health. This holistic approach goes beyond simply providing access to credit; it aims to foster sustainable growth and financial stability within the MSME sector. The integration with various fintech solutions further enhances the platform’s functionality and efficiency.
Target Market and Benefits
The primary target market for this new digital lending platform is micro, small, and medium-sized enterprises (MSMEs) across the country. These businesses, often the backbone of the national economy, frequently face challenges accessing traditional sources of finance due to stringent requirements and lengthy application processes. This platform directly addresses these issues, offering a streamlined and accessible alternative lending solution. The benefits are numerous and extend beyond simply providing access to small business loans.

One key benefit is the increased speed and efficiency of the loan application process. The automated system and real-time data analysis significantly reduce processing times, allowing MSMEs to receive funding much faster than through traditional MSME lending channels. This rapid turnaround is crucial for businesses needing quick access to capital for operational expenses, expansion, or emergency situations. The platform’s user-friendly interface further simplifies the process, making it accessible to MSMEs with varying levels of technological expertise. This ease of access is particularly beneficial for smaller businesses that may lack dedicated financial staff.

Furthermore, the platform offers a more inclusive approach to credit scoring. By utilising both traditional financial data and alternative data sources, such as the MSME’s digital footprint and online business activity, the platform can provide a more comprehensive assessment of creditworthiness. This helps to overcome the limitations of traditional credit scoring models, which may overlook businesses with limited credit history but strong potential. This inclusive approach opens up access to finance for a wider range of MSMEs, fostering economic growth and supporting entrepreneurship. The integration of fintech solutions further enhances the platform’s ability to assess risk and provide tailored lending options.

Beyond the provision of small business loans, the platform also offers valuable resources to help MSMEs improve their financial management. Access to financial management tools and educational resources empowers businesses to strengthen their financial health and make more informed decisions. This holistic approach to supporting MSMEs fosters sustainable growth and contributes to the long-term stability of the sector. The platform aims to be more than just a lender; it strives to be a valuable partner in the success of MSMEs.
Impact and Future Plans
It was announced in the Union Budget 2024-25 that public sector banks (PSBs) will build their in-house capability to assess MSMEs for credit, instead of relying on external assessment. This shift signifies a significant move towards greater efficiency and control within the MSME lending sector. By developing their own internal credit assessment processes, PSBs can potentially streamline the application process, reduce reliance on third-party vendors, and potentially offer more competitive interest rates. This internal capability building could also lead to a deeper understanding of the specific needs and challenges faced by MSMEs within their respective regions.

The platform’s impact extends beyond simply providing access to small business loans. Its streamlined processes and user-friendly interface are expected to significantly reduce the administrative burden on both MSMEs and the banks themselves. This efficiency gain could translate into lower operational costs and faster turnaround times for loan applications, benefiting both parties involved. The platform’s success will also be measured by its contribution to financial inclusion, ensuring that MSMEs previously excluded from traditional lending channels now have access to much-needed capital. The increased availability of credit could stimulate economic growth and job creation within the MSME sector.

Future plans for the platform include ongoing improvements to its credit scoring algorithm, incorporating advanced analytics and machine learning techniques to further enhance its accuracy and predictive capabilities. Integration with other government initiatives and databases will also be explored, aiming to provide a more holistic view of an MSME’s financial health and business operations. The platform’s developers are also committed to expanding its functionality to include additional financial products and services tailored to the evolving needs of MSMEs. This could involve partnerships with fintech companies to offer a broader range of solutions, from insurance products to business management tools. Continuous monitoring and evaluation of the platform’s performance will ensure its long-term effectiveness and sustainability.

Further development will focus on enhancing the platform’s ability to leverage alternative data sources, such as an MSME’s digital footprint and online business activity, to create a more comprehensive picture of creditworthiness. This will enable the platform to provide more accurate and tailored credit scoring, making alternative lending options more accessible to a wider range of businesses. The platform’s success will be measured not only by the volume of loans disbursed but also by its contribution to the overall growth and stability of the MSME sector. The platform’s developers are committed to fostering a supportive ecosystem that promotes sustainable growth and financial inclusion within the MSME community.

March 7, 2025
BSE SME NAPS Global India IPO Oversubscribed

BSE SME NAPS Global India’s IPO ends with 1.17 times subscription

The BSE SME NAPS Global India IPO received a strong response from investors, closing its subscription period significantly oversubscribed. The final subscription figures revealed a total oversubscription of 1.17 times. This indicates that the demand for shares significantly exceeded the number of shares offered during the IPO. This level of oversubscription reflects positive investor sentiment towards the company and its future prospects. Detailed breakdowns of the subscription across various investor categories – qualified institutional buyers (QIBs), high net worth individuals (HNIs), and retail investors – will be available shortly in the official IPO documentation. The strong response showcases the attractiveness of the IPO to a wide range of investors.

Further analysis will be required to determine the precise allocation of shares to each investor category, given the oversubscription. The high level of demand suggests that the IPO pricing was considered attractive and competitive within the current market conditions. The successful oversubscription of the BSE SME NAPS Global India IPO is a positive sign for the company and could potentially indicate a successful listing on the stock exchange. It will be interesting to see how the share price performs following its official listing.
Investor Interest
The significant oversubscription of the BSE SME NAPS Global India IPO, reaching 1.17 times, highlights considerable investor confidence in the company’s potential. Several factors likely contributed to this strong interest. The company’s business model, its track record, and its growth prospects in the burgeoning Indian market probably all played a role in attracting investors. Furthermore, the IPO pricing was likely perceived as attractive, representing good value for money compared to similar offerings.

The participation of a diverse range of investors, including qualified institutional buyers (QIBs), high-net-worth individuals (HNIs), and retail investors, demonstrates a broad-based belief in the company’s future. This suggests that the IPO’s marketing and investor relations efforts were effective in communicating the company’s value proposition to a wide audience. The level of retail investor participation is particularly noteworthy, indicating strong interest from the general public.

Media coverage and analyst reports leading up to the IPO likely also influenced investor sentiment. Positive assessments of the company’s fundamentals and growth potential could have encouraged greater participation. The overall market conditions at the time of the IPO, including prevailing interest rates and investor risk appetite, also played a part in determining the level of investor interest. The strong response to the BSE SME NAPS Global India IPO underscores the potential for growth in the Indian SME sector.
Future Outlook
The successful 1.17 times oversubscription of the BSE SME NAPS Global India IPO bodes well for the company’s future. A strong listing on the stock exchange is anticipated, potentially leading to increased brand recognition and market share. The high demand demonstrated by investors could translate into a robust share price performance post-listing, although market volatility remains a factor. The company will need to effectively manage its growth and meet investor expectations to sustain this positive momentum.

Access to capital raised through the IPO will allow BSE SME NAPS Global India to pursue strategic initiatives, such as expansion into new markets, investment in research and development, and potential acquisitions. This infusion of capital could significantly accelerate the company’s growth trajectory and strengthen its competitive position within the industry. Successful execution of these plans will be crucial in justifying the high level of investor confidence demonstrated during the IPO.

However, the company faces challenges inherent in the competitive Indian market. Maintaining its growth momentum while managing operational efficiency and navigating regulatory hurdles will be key to long-term success. The company’s ability to adapt to changing market conditions and maintain its strong financial performance will be crucial in sustaining investor confidence beyond the initial listing euphoria. Continued transparent communication with investors will be vital in building and maintaining trust.

The long-term outlook for BSE SME NAPS Global India will depend on several factors, including macroeconomic conditions in India, the company’s ability to execute its business plan, and its capacity to adapt to evolving market dynamics. Regular monitoring of key performance indicators and proactive management of risks will be essential to navigate the complexities of the market and deliver on the promises made during the IPO. The successful oversubscription provides a strong foundation, but sustained success requires consistent performance and strategic execution.

March 7, 2025
SBI Projects Robust Loan Growth for FY25, Driven by SME and Corporate Lending, Expanded Deposits, and Strategic Network Expansion

SBI Projects Robust Loan Growth for FY25, Driven by SME and Corporate Lending, Expanded Deposits, and Strategic Network Expansion

The State Bank of India (SBI) is set to achieve above-average loan growth of 14-16% year-on-year (Y-o-Y) for FY25, significantly higher than the banking industry’s projected 13% growth. This surge will be largely fueled by the SME, agriculture, and corporate sectors, where SBI has a robust corporate credit pipeline estimated to grow from Rs 4 trillion to Rs 6 trillion.
In addition, SBI’s Xpress Credit, a real-time personal loan system for salaried customers, has regained momentum with high turnover rates and an average loan tenure of 14 months, further supporting growth. Complementing the credit push, SBI is focusing on deposit mobilization to sustain lending capacity, expecting deposit growth to surpass 10% Y-o-Y through expanded customer outreach and branch networks.
Recent reports by Nuvama Institutional Equities and Motilal Oswal indicate that SBI’s strategy will be bolstered by re-engaging business accounts, reducing reliance on government accounts, and prioritizing current accounts (CA) and savings accounts (SA). The bank recently reported a strong 28% Y-o-Y increase in Q2 net profit, primarily driven by non-interest income gains, though NIMs dipped 8 basis points due to rising funding costs. To stabilize margins, SBI plans to adjust MCLR loan rates, which represent 42% of its lending, cushioning NIMs at 3.3% moving forward.
This loan growth strategy positions SBI as a leader in SME and corporate financing while expanding its branch network to attract a broader customer base.

November 27, 2024
Rising Incomes and Digital Adoption Drive Growth in Rural India’s FMCG Market

Rising Incomes and Digital Adoption Drive Growth in Rural India’s FMCG Market

Rural India’s FMCG market is experiencing a transformative shift, with the average basket size growing by 60% over the last two years, as noted by a recent Group M and Kantar report. This increase from 5.88 in 2022 to 9.3 in 2024 is largely attributed to rising incomes and the popularity of convenience products like ready-to-eat foods and beverages. The Rural Barometer report emphasizes the significance of diverse income sources, as 81% of rural consumers have multiple revenue streams, contributing to greater financial stability and larger FMCG baskets. In contrast, those relying solely on agricultural income—19% of the population—face higher financial stress, with 82% expressing concern about their financial situation.
Geographically, states like Jammu & Kashmir, Maharashtra, and Odisha have seen moderate growth in basket sizes despite fewer financial challenges. Media consumption habits in rural areas are also shifting, with 47% of the population now using a hybrid model that combines traditional and digital media. The trend is particularly noticeable in areas with stronger digital infrastructure, though states like Bihar and Jharkhand remain less connected.
Ajay Mehta, Managing Director of GroupM OOH Solutions in India, highlights rural India as a “digital frontier ripe with opportunities,” as online engagement grows in areas like payments, e-commerce, gaming, and lifestyle content. The report reveals that 42% of rural internet users engage in digital payments, and 23% in e-commerce, showcasing rising digital and financial inclusion.
To leverage this momentum, brands are encouraged to use hybrid media strategies that combine traditional outreach with digital channels, meeting rural consumers where they are. The growing interest in lifestyle content reflects changing aspirations and presents an ideal opportunity for brands to connect with rural India’s evolving preferences.

November 12, 2024
India’s tea exports up over 23% in January-July period

India’s tea exports up over 23% in January-July period

India’s tea exports saw significant growth in the January-July 2024 period, with a 23.79% increase year-on-year. The Tea Board of India reported that the country exported 144.50 million kilograms of tea, up from 116.73 million kilograms during the same period in 2023. This 27.77 million kg rise reflects positive momentum in the export market, even though the average price per kilogram slightly declined to Rs 256.37, compared to Rs 264.96 in the previous year.
The Indian government’s Commerce Ministry has approved a Rs 664.09 crore scheme for the development and promotion of the tea industry. The funds, allocated for the 2023-2026 period, will focus on plantation development, quality improvement, market support, technical research, and welfare measures under the Tea Development and Promotion Scheme.
Despite this export success, India’s tea industry faces ongoing challenges, including sluggish domestic consumption growth, rising food inflation, and the impact of the COVID-19 pandemic on exports. As the second-largest tea producer globally, with an output of about 1,350 million kilograms annually, India remains a leading black tea producer, meeting both domestic needs and export demands. The country is the fourth-largest tea exporter, consuming about 18% of the world’s tea production.

October 11, 2024
Subam Papers Debuts on BSE SME with 6.6% Discount Amid Ongoing Expansion and Sustainability Focus

Subam Papers Debuts on BSE SME with 6.6% Discount Amid Ongoing Expansion and Sustainability Focus

Subam Papers made its stock market debut on the BSE SME platform with a 6.6% discount, listing at ₹142 compared to the issue price of ₹152. This debut comes as the company continues its expansion in the manufacturing of Kraft Paper and Duplex Board. The initial stock performance indicates market caution, despite the company’s positive growth trajectory.
Subam Papers, founded in 2004, started with paper cones and later expanded to Kraft paper and Duplex board production. Notably, the company emphasizes sustainability, using wastepaper as the primary raw material, avoiding wood pulp, and operating on renewable energy sources like wind and solar power. With two windmills totaling 1.7 MW and a 14 MW solar plant, Subam Papers significantly reduces its environmental footprint, aligning its operations with eco-friendly practices.
In FY 2023-24, Subam Papers had an installed capacity of 300 metric tons per day (MTPD) for Kraft paper and 140 MTPD for Duplex board, reaching 93,081 tons and 43,963 tons in utilization, respectively. The company is currently expanding its capacity and aims to exceed 1,000 MTPD by Q4 FY 2024-25.
For the fiscal year ending March 2024, Subam Papers reported total revenues of ₹497 crore and a net profit of ₹33.44 crore. The funds raised from the public offering will be directed toward investment in its subsidiary, financing capital expenditures, and covering general corporate purposes.

October 8, 2024
Samsung Electronics Workers’ Strike Enters Fourth Week, Posing Challenge to India’s Manufacturing Hub Ambitions

Samsung Electronics Workers’ Strike Enters Fourth Week, Posing Challenge to India’s Manufacturing Hub Ambitions

India’s efforts to position itself as a major manufacturing hub, an alternative to China, are facing a significant setback as over 1,000 workers at Samsung Electronics’ home appliances plant in Tamil Nadu continue their strike, now entering its fourth week. The workers have been protesting since September 9, demanding higher wages, union recognition, and adherence to an eight-hour workday. The factory, located in Chennai, accounts for nearly 20% of Samsung’s annual revenue in India, which stood at $12 billion for 2022-23.
On October 3, local police detained 912 workers and union members during a street protest. They were released later, but the authorities have filed cases against them under eight different sections. The strike is primarily led by the Centre of Indian Trade Unions (CITU), with its state president, Soundarrajan, criticizing the Tamil Nadu government for failing to support the workers despite pre-election promises.
Samsung, in a statement, emphasized that the average salary of full-time workers at the plant is nearly double that of similar workers in the region. It also indicated a willingness to engage in discussions to resolve the dispute. However, the company has labeled the strike illegal and taken legal action against CITU members, warning workers that they risk losing their jobs if they continue the protest.
Workers’ Demands and Union Recognition
The striking workers, who earn an average of Rs 25,000 ($300) per month, are demanding a wage increase to Rs 36,000 over the next three years. Central to their demands is the recognition of the newly formed Samsung India Labour Welfare Union (SILWU), which workers believe is essential for negotiating better wages and working conditions.
CITU has joined the protests in solidarity, with union leaders voicing frustration over delays in recognizing SILWU. Police actions, including the detention of 120 employees and a CITU district secretary on September 16, have further escalated tensions. There are concerns that protests could expand across the state if demands are not met.
Impact on Tamil Nadu’s Investment Drive
The unrest at Samsung’s Chennai plant could undermine Tamil Nadu’s image as a preferred investment destination. The state has been working to attract high-profile investments, with recent developments such as Ford Motor’s plan to re-enter the Indian market by repurposing its Chennai plant for exports. Additionally, Tata Motors recently held a groundbreaking ceremony for a new manufacturing facility in Ranipet, set to produce next-generation vehicles for both Tata and Jaguar Land Rover (JLR). Tata Motors plans to invest Rs 9,000 crore in this facility, which is expected to have an annual production capacity of over 250,000 vehicles.
However, disruptions at other key facilities, like Tata Electronics’ plant in Hosur, where a fire has temporarily halted production, further highlight the challenges facing Tamil Nadu’s industrial ambitions.
Potential Long-term Consequences
The ongoing strike at Samsung’s Chennai plant underscores broader concerns about labor relations and industrial unrest in India, especially at a time when the country is trying to establish itself as a global manufacturing hub. If the dispute continues, it could not only affect Samsung’s operations but also deter potential investors who are considering Tamil Nadu as a destination for setting up manufacturing units.
The outcome of the strike will likely have broader implications for India’s manufacturing landscape, particularly as the government seeks to attract foreign investment and strengthen its position as a global production powerhouse.

October 4, 2024
Government Mulls ‘Made in India’ Label to Strengthen Global Brand Identity

Government Mulls ‘Made in India’ Label to Strengthen Global Brand Identity

The Indian government is exploring a proposal to introduce a ‘Made in India’ label to promote Indian products globally and create a distinct brand identity, similar to the successful branding of ‘Made in Japan’ or ‘Made in Switzerland,’ according to an official source. A high-level committee is currently reviewing the specifics of the potential scheme.
The goal is to establish a strong association between India and high-quality goods in the minds of global consumers. For instance, just as Switzerland is often linked to watches, chocolates, and banking systems, the aim is to associate India with excellence in certain sectors, such as textiles, where the country already has a strong foothold.
Government discussions are focusing on whether the scheme should target specific sectors, such as textiles, where India is already recognized for its strengths. The initiative will complement the existing efforts of the India Brand Equity Foundation (IBEF), a trust set up by the Department of Commerce to promote awareness of Indian products and services in international markets.
Experts emphasize that consistent quality is essential to building a successful ‘Brand India.’ Ajay Srivastava, founder of the think tank Global Trade Research Initiative (GTRI), suggested that India’s branding strategy should focus on promoting high-quality products, improving substandard offerings, and taking actions to enhance overall product reliability.
Drawing a parallel with China’s strategy, Srivastava explained how China built a reputation for contract manufacturing from 1990 to 2010 without aggressively branding itself. Only after achieving consistent product quality did China promote its own brands.
Srivastava proposed the creation of a unified ‘India Quality Product’ label to signal excellence and reliability. Manufacturers and exporters would need to meet specific standards to use this label, starting with sectors like garments, shoes, and handicrafts, before expanding to electronics and engineering products.
Ensuring product consistency and enforcing strict actions against substandard suppliers, as demonstrated by India’s pharmaceutical industry, is critical to protecting the reputation of Indian goods on the global stage.

October 3, 2024