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digitisation of smes

How essential is digitisation for MSMEs?

In today’s digital world, embracing digitisation is no longer optional for MSMEs (Micro, Small and Medium Enterprises). It’s a key driver for growth, efficiency, and staying competitive. Digitisation has been is specifically helping MSMEs improve customer management in many ways:

  • Enhanced Communication: Digital tools like social media platforms, messaging apps, and email marketing allow MSMEs to connect with customers more easily and quickly. This two-way communication fosters better relationships and faster resolution of issues.

  • Data-Driven Decisions: Digitisation facilitates the collection and analysis of customer data. This empowers MSMEs to understand customer behavior, preferences, and buying habits. Armed with these insights, MSMEs can personalize their offerings and marketing strategies, leading to higher customer satisfaction.

  • Improved Efficiency: Digitalisation streamlines processes like order tracking, invoicing, and customer service. Many MSMEs are adopting Customer Relationship Management (CRM) software to manage customer interactions and automate repetitive tasks. This frees up valuable time and resources to focus on delivering exceptional customer service.

  • Global Reach: Digital platforms like e-commerce marketplaces and social media enable MSMEs to reach a wider audience, even beyond geographical limitations. This expands their customer base and opens doors to new markets.

  • Personalized Experiences: By leveraging customer data, MSMEs can tailor their communication and offerings to individual customer needs. This could involve targeted promotions, loyalty programs, or personalized recommendations

Read more here: https://economictimes.indiatimes.com/small-biz/sme-sector/how-digitisation-is-helping-msmes-improve-customer-management/articleshow/109302551.cms

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