The Amazon Great Indian Festival 2024 kicked off with a strong start, with over 8,000 sellers surpassing Rs 1 lakh in sales within the first two days of the event, which began on September 27. Amazon reported that small and medium businesses (SMBs), including women entrepreneurs, weavers, and artisans, sold more than 1,500 units every minute during this period.
Amazon highlighted the success of sellers from tier 2 and tier 3 cities, such as Moradabad, Saharanpur, Haridwar, Bikaner, and Jodhpur, with more than 65% of sellers receiving orders from these regions. The event also helped 20,000 SMBs double their sales compared to an average day.
The company’s Amazon Business platform saw a 4.5X increase in new customer sign-ups, while bulk orders surged by 12X. Additionally, Amazon Bazaar, which focuses on non-branded and affordable products, witnessed a 50% growth in daily unit volumes.
Speaking about the event, Saurabh Srivastava, Vice President of Categories at Amazon India, said the first two days marked the best-ever opening, with a record 11 crore customer visits and a significant increase in the number of Prime members shopping.
This month-long sale coincides with Flipkart’s Big Billion Days and features a variety of products from SMB sellers who are part of Amazon’s Karigar, Saheli, Local Shops, and Launchpad programmes. The event follows Amazon’s recent reduction in selling fees, which went into effect in September.