Three out of four Indian B2B (business-to-business) marketing leaders are already leveraging generative artificial intelligence (GenAI) applications in their marketing strategies, according to a new report released on Wednesday. GenAI has been instrumental in accelerating content creation (43 percent), creating cost efficiencies (39 percent), and improving productivity (38 percent).
The professional networking platform LinkedIn revealed a 142-fold increase in LinkedIn members globally adding AI literacy skills to their profiles, with marketers leading this trend. AI has become the fastest-growing digital skill for Chief Marketing Officers (CMOs) worldwide based on the skills added to their LinkedIn profiles in the past year.
“A competitive B2B landscape and growing buyer influence have made it crucial for marketers to target larger groups. Building collective confidence is essential for brand recognition and sustained engagement,” said Sachin Sharma, Director of LinkedIn Marketing Solutions, India.
The report surveyed over 2,000 B2B marketing leaders globally and found that while 76 percent of Indian B2B CMOs have faced challenges in reaching buyers due to competing demands, the majority (94 percent) agreed that relationship building is crucial for success.
Additionally, 93 percent of Indian B2B CMOs are optimistic about their team’s ability to drive revenue in the coming year, and 85 percent expect their budgets to increase.